Spend more for FREE shipping

JOIN THE
CURL MOVEMENT
Unleash the power of your curls. It's not a trend, it's a movement. Respect every curl, celebrate your individuality and empower total curl confidence.
EMPOWERING YOUR CURLS
is easy as...We are a curl worshipping haircare brand on a mission to simplify your journey to understand and care for your natural pattern. Created for all types of kinks, curls, waves and coils, our unique 4-step system helps you easily discover the right products for your needs. It's not about controlling curls, it's about liberating them.
CURLY CULT FAVES


GET THE LOOK
GET THE LOOK
VIEW ALL
CURL RESPECTING FORMULATIONS
Curls need love and respect from the products used on them. That’s why all of our products have been formulated to be Curly Girl compliant, vegan and packed with nourishing, curl empowering ingredients.
-
Never contains oil based silicones
-
Never contains parabens
-
Never contains drying alcohols
-
Never contains mineral oils or waxes




JUST LAUNCHED
Seamlessly detangle, massage, define, volumize or style your curls with our brushes.
WHAT'S MY
CURL TYPE?



ONE WITH NATURE
At Imbue we know how important ingredients are for curly hair and the curl journey. We're also committed to making positive changes to the environment with our choices of plastics, ingredients and ensuring sustainable sourcing where possible.
Imbue only contains sustainably sourced ingredients like natural oils and butters to moisturize and respect those curls. Our formulations never contain oil based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes – because it’s not about controlling kinks, curls and coils it’s about liberating them.
Here at Imbue we are all about finding the best ethically and sustainably sourced ingredients.
We also believe that there is no reason for beauty products to contain animal derivatives. Instead we have created a vegan haircare range containing a cocktail of curl loving plant oils such as, Cupuaçu, Coconut and Camelia.
We believe plant-based ingredients are amazing for hair, but also kinder to the environment which helps us to protect our planet.
We are really proud to announce all Imbue bottles are made from 100% recycled plastic. The goal? For all Imbue packaging to be made from 100% recycled materials as soon as possible, including jars, pumps and sachets.
We are continually pushing suppliers and exploring different avenues to make those positive improvements to our collection.
All our packaging is widely recyclable too – so please help us help the environment and recycle where you can.
Imbue is 100% Curly Girl compliant. At Imbue, we want to provide everything you need to worship your hair. We want the best for your hair and we know it’s not just about product, It’s about curl confidence and sharing advice and tips too. We are here with you to make that journey full of empowerment and positivity. We offer guidance, inspiration and an arsenal of hair-loving products to keep you and your coils happy every step of the way. Talk about curl power!
FOLLOW @IMBUECURLS
And show us your looks tagging #imbuetiful