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EMPOWERING YOUR CURLSis easy as...
We are a curl worshipping haircare brand on a mission to simplify your journey to understand and care for your natural pattern. Created for all types of kinks, curls, waves and coils, our unique 4-step system helps you easily discover the right products for your needs. It's not about controlling curls, it's about liberating them.
CURLY CULT FAVES
My favorite product to use has been the Curl Empowering Creme Gel, it's made my hair go so curly and I've never seen it like this before!
This has been my first time using products specially designed for curly hair in mind. My favorite product is the Curl Energising Hydration Serum, it feels so nice and soft, I never knew my curls could be like this.
My favorite product to use was the Curl Restoring Intensive Mask. It made my curls feel so hydrated.
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CURL RESPECTING FORMULATIONS
Curls need love and respect from the products used on them. That’s why all of our products have been formulated to be Curly Girl compliant, vegan and packed with nourishing, curl empowering ingredients.
Never contains oil based silicones
Never contains parabens
Never contains drying alcohols
Never contains mineral oils or waxes
Seamlessly detangle, massage, define, volumize or style your curls with our brushes.
ONE WITH NATURE
At Imbue we know how important ingredients are for curly hair and the curl journey. We're also committed to making positive changes to the environment with our choices of plastics, ingredients and ensuring sustainable sourcing where possible.
Imbue only contains sustainably sourced ingredients like natural oils and butters to moisturize and respect those curls. Our formulations never contain oil based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes – because it’s not about controlling kinks, curls and coils it’s about liberating them.
Here at Imbue we are all about finding the best ethically and sustainably sourced ingredients.
We also believe that there is no reason for beauty products to contain animal derivatives. Instead we have created a vegan haircare range containing a cocktail of curl loving plant oils such as, Cupuaçu, Coconut and Camelia.
We believe plant-based ingredients are amazing for hair, but also kinder to the environment which helps us to protect our planet.
We are really proud to announce all Imbue bottles are made from 100% recycled plastic. The goal? For all Imbue packaging to be made from 100% recycled materials as soon as possible, including jars, pumps and sachets.
We are continually pushing suppliers and exploring different avenues to make those positive improvements to our collection.
All our packaging is widely recyclable too – so please help us help the environment and recycle where you can.
Imbue is 100% Curly Girl compliant. At Imbue, we want to provide everything you need to worship your hair. We want the best for your hair and we know it’s not just about product, It’s about curl confidence and sharing advice and tips too. We are here with you to make that journey full of empowerment and positivity. We offer guidance, inspiration and an arsenal of hair-loving products to keep you and your coils happy every step of the way. Talk about curl power!
The moment when hair becomes curly rather than wavy. Often large, loopy curls in a corkscrew shape, roughly the diameter of a glue stick. This hair type can struggle to hold a defined curl, so finger coilin and light gel are its best friends. Empower and celebrate your curls!
Enter the coils! The bridge between curly and more afro hair with a distinct curl pattern around the size of a rose’s stem. This hair type craves moisture from root to tip. Treat your coils with the respect they deserve!
Each coil starts to take on different shapes rather than just corkscrews: think zigzags and loops. Oils are great for this hair type and onwards, as they help boost moisture. Treat your crown with curl worshipping products bringing out the best of your texture.
Often misunderstood as coarser and more unbreakable, this curl type is the most delicate and needs extra TLC. A similar coil shape to 4B but tighter (roughly the size of a wire coat hanger, it has the most volume of all hair types. Wear it big, wear it proud!
MEET MICHELLE SULTAN
The Imbue collection has been formulated with the support of afro hair veteran Michelle Sultan – a force for curls and the magic behind the tresses of celebrities including Alison Hammond, Jennifer Hudson, Amber Gill, and Jordyn Woods.
Michelle used her 20 years’ experience to help ensure each Imbue product has been designed to respect and empower curls, giving everyone the curl confidence they deserve.
Michelle Sultan boasts a successful career that has spanned over 20 years. As a child visiting her Aunt in New York City, she began to learn and respect the intricacies and skill it takes to be a truly exceptional hairstylist. Michelle graduated After from Kingston College, and quickly become known as one of only a handful of hairstylists who specialised in afro hair. She was awarded Afro Hair Stylist of the Year In 2010 at the prestigious British Hairdressing awards and is a regular judge for the L’Oréal Colour Trophy. Michelle takes huge pride in her craft and the art of working with all types of hair and textures.
"It has been a huge pleasure to work with the Imbue team on helping to craft the best possible products for curly hair. Curly hair is some of the hardest to manage, day to day, and this collection is a real game changer in terms of giving curls their best life! These formulations are truly innovative and deliver exceptional results and will be in my kit bag at all times!” - Michelle Sultan
"I've been using Imbue - Curl Defending Heat Protection for my hair and I love it. My hair looks and feels amazingly soft and shiny. It gives my hair just the right amount of hydration it needs for a great hair look."
"The Imbue Curl Inspiring Conditioning Leave In Spray has made such a big difference in my hair routine. It makes my hair so silky and my curls look amazing. I definitely have recommended this spray to my friends with curly hair."
"I've been following the Curly Girl Method for about 6 years and this is the first time I used an Imbue product. It did not disappoint! The curl liberating shampoo is perfect for my curls. I did not need to use a lot and my hair felt amazing. It was the perfect addition to my routine."
"I have naturally curly hair and finding a good styling product is hard work. Well my search is over with this gel Creme. It instantly softens, adds shine, eliminates frizz and defines my curls. It's definitely a must have!"
"This curl worshipping shine oil is great! It has a pleasant smell and really helps get rid of any frizz in my hair. It goes great with the coil awakening shampoo."
And show us your looks tagging #imbuetiful