There’s no denying that your curls are an extension of your personality and how you wear them is an expression of who you are. We respect your every curl, celebrate your individuality and promise to never control your curls, as textured hair commands respect and space to be itself. We’ll only ever strengthen and empower for total curl confidence – viva la revolution!
Define curls, seal in moisture, add some hair-loving ingredients and set the tone of how your curls will dry.
Finish your look and lock down all that hard work, for glossier, bouncier curls.
Curls need a little extra love and respect from the products used on them, to balance out the time and dedication you put in to taking care for them. That’s why all of our products have been formulated to be Curly Girl compliant, vegan and packed with nourishing, curl empowering ingredients.
“It has been a huge pleasure to work with the Imbue team on helping to craft the best possible products for curly hair. Curly hair is some of the hardest to manage, day to day, and this collection is a real game changer in terms of giving curls their best life! These formulations are truly innovative and deliver exceptional results and will be in my kit bag at all times!”
Michelle has styled the likes of Mel B, Jennifer Hudson and Alesha Dixon, as well as Beyoncé’s band during their European tour.