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    Unleash the Power of your Curls

    it's not a trenD, it's a movement

    There’s no denying that your curls are an extension of your personality and how you wear them is an expression of who you are. We respect your every curl, celebrate your individuality and promise to never control your curls, as textured hair commands respect and space to be itself. We’ll only ever strengthen and empower for total curl confidence – viva la revolution!

    just launched

    Get total Curl Confidence with our all-new, vegan Curl Collection!


    03. Curl

    INSPIRE AND EMPOWER YOUR CURLS

    Define curls, seal in moisture, add some hair-loving ingredients and set the tone of how your curls will dry.

    04. Finish

    WORSHIP AND ENERGISE YOUR CURLS

    Finish your look and lock down all that hard work, for glossier, bouncier curls.

    Balancing the love with

    CURL RESPECTING FORMULATIONS

    Curls need a little extra love and respect from the products used on them, to balance out the time and dedication you put in to taking care for them. That’s why all of our products have been formulated to be Curly Girl compliant, vegan and packed with nourishing, curl empowering ingredients.


    • Never contains oil based silicones
    • Never contains parabens
    • Never contains drying alcohols
    • Never contains mineral oils or waxes

    Designed especially for Curl Types 3a - 4c

    Formulated in collaboration with afro hair veteran Michelle Sultan

    A FORCE FOR CURLS AND THE MAGIC BEHIND MANY CELEBRITY TRESSES

    “It has been a huge pleasure to work with the Imbue team on helping to craft the best possible products for curly hair. Curly hair is some of the hardest to manage, day to day, and this collection is a real game changer in terms of giving curls their best life! These formulations are truly innovative and deliver exceptional results and will be in my kit bag at all times!” 

    ~Michelle Sultan 

    Michelle has styled the likes of Mel B, Jennifer Hudson and Alesha Dixon, as well as Beyoncé’s band during their European tour.

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