Always Vegan

100% Curl Girl Compliant

Free from Mineral Waves

Free from Oil based Silicones

Shipped sustainably

CLEANSE Curl Liberating Sulphate Free Shampoo

$9.99 400ml

A hydrating, sulphate-free shampoo that’s perfect for all coil and curl types. It will cleanse your hair, lifting any build up of grime without stripping your curls of their essential, juicy moisture.

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Imbue Curl Liberating Shampoo is a sulphate-free, hydrating and curl-enhancing formula designed to gently lift product build-up, dirt and grime without stripping strands of their juicy moisture. Crafted for all types of curls and coils, it delivers a gentle but effective cleanse, leaving your hair feeling soft, smooth and shiny. It also helps to separate your curls, giving them extra definition from wash day and beyond.

We've designed it without sulphates to be extra delicate, as those ingredients can dry out fragile curls and make them look more frizzy. Enriched with Coconut Extract, Cupuaçu Seed Butter and Shea Butter Extract, this shampoo is the best solution to help your hair and scalp feel clean and healthy.

Always – Vegan, Cruelty Free and Curly-Girl friendly, enriched with natural oils and butters.

Never – contain heavy-weight silicones, parabens, SLS or SLES, drying alcohols, mineral oils or mineral waxes.

Celebrate and respect the power of your curls with Imbue. It’s not about controlling kinks, curls and coils, it’s about liberating them.

STEP 1: apply generously on your scalp

STEP 2: gently massage the scalp until the product foams

STEP 3: for a deeper cleanse, use Imbue Scalp Massage Brush

STEP 4: rinse out thoroughly and follow with conditioner

Baobab Oil
Cupuaçu Seed Butter
Black Oat Extract

BEFORE

AFTER

REAL RESULTS

My favorite product to use has been the Curl Empowering Creme Gel, it's made my hair go so curly and I've never seen it like this before!

BEFORE

AFTER

REAL RESULTS

This has been my first time using products specially designed for curly hair in mind. My favorite product is the Curl Energising Hydration Serum, it feels so nice and soft, I never knew my curls could be like this.

BEFORE

AFTER

REAL RESULTS

My favorite product to use was the Curl Restoring Intensive Mask. It made my curls feel so hydrated.

INGREDIENTS THAT YOUR CURLS WILL LOVE

Exotic butters and natural oils build the foundation of our range - all of which bring a number of curl-loving benefits to your hair care regime.

BAOBAB OIL Healthy Scalp & Hair Baobab Oil is rich in Vitamin E and has a long list of benefits associated with healthy hair and a healthy scalp. It gives fantastic slip to products - helping to reduce tangling, hair breakage and ease snag free combing.

CUPUAÇU SEED BUTTER Rescue & Repair Collected from the Cupuaçu tree native to the Amazonian Rainforest, our sustainably sourced Cupuacu Butter is a rich moisturising butter that helps to rescue damaged hair, improve combability and seal the cuticle whilst nourishing curls from root to tip.

BLACK OAT EXTRACT Restructure & Repair Bursting with water retaining proteins, polysaccharides and amino acids, Black Oat Extract repairs and restructures the surface of the hair. It's an intensive moisturiser which also encourages moisture to stay locked in, this ingredient aids detangling and improves shine.

WHY YOUR CURLS WILL LOVE THIS

Cleanse and nourish your curls with Imbue's Curl Liberating Sulphate Free Shampoo. It's curl friendly formula is free from sulphates, giving you a gentle yet effective cleansing power to effortlessly remove product build-up and impurities (don't worry, we've kept the bubbles in). Coconut and Cupuacu nurture both scalp and hair, lifting dirft while leaving curls bouncy and smooth post-wash.

WHY YOUR CURLS WILL LOVE THIS Gently cleanses hair and scalp whilst nourishing with plants oils for definition and shine.
HOW TO USE THIS PRODUCT Massage into a wet scalp and rinse through, letting the suds glide thrugh to the ends.
TOP TIPS FOR BEST RESULTS If you love foam as big as your hair, just add some extra water to increase the lather and boost those bubbles.