The Imbue collection has been formulated with the support of afro hair veteran Michelle Sultan – a force for curls and the magic behind the tresses of celebrities included Jennifer Hudson, Alesha Dixon, Amber Gill, and Jordyn Woods. Michelle used her 20 years’ experience to help ensure each and every Imbue product has been designed to respect and empower curls, giving everyone the curl confidence they deserve.
Michelle Sultan boasts a successful career that has spanned over 20 years. As a child visiting her Aunt in New York City, she began to learn and respect the intricacies and skill it takes to be a truly exceptional hairstylist. Michelle graduated After from Kingston College, and quickly become known as one of only a handful of hairstylists who specialised in afro hair. She was awarded Afro Hair Stylist of the Year In 2010 at the prestigious British Hairdressing awards and is a regular judge for the L’Oréal Colour Trophy.
Michelle takes huge pride in her craft and the art of working with all types of hair and textures. In addition to her skill, is her authentic nature and personality resulting in her name spreading quickly in the music and TV worlds. Michelle has built up a reputation working on X Factor, Britain’s Got Talent and Strictly Come Dancing, as well as tending to Beyoncé’s band on the European tour. Regular clients are some of the biggest names in entertainment and she is often found travelling with clients including Jennifer Hudson, Vick Hope, Alesha Dixon, Jordyn Woods and Mel B.
“It has been a huge pleasure to work with the Imbue team on helping to craft the best possible products for curly hair. Curly hair is some of the hardest to manage, day to day, and this collection is a real game changer in terms of giving curls their best life! These formulations are truly innovative and deliver exceptional results and will be in my kit bag at all times!”