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Define & Style Brush
ONE WITH NATURE
At Imbue we know how important ingredients are for curly hair and the curl journey. We're also committed to making positive changes to the environment with our choices of plastics, ingredients and ensuring sustainable sourcing where possible.
Imbue only contains sustainably sourced ingredients like natural oils and butters to moisturise and respect those curls. Our formulations never contain oil based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes – because it’s not about controlling kinks, curls and coils it’s about liberating them.
Here at Imbue we are all about finding the best ethically and sustainably sourced ingredients.
We also believe that there is no reason for beauty products to contain animal derivatives. Instead we have created a vegan haircare range containing a cocktail of curl loving plant oils such as, Cupuaçu, Coconut and Camelia.
We believe plant-based ingredients are amazing for hair, but also kinder to the environment which helps us to protect our planet.
We are really proud to announce all Imbue bottles are made from 100% recycled plastic. The goal? For all Imbue packaging to be made from 100% recycled materials as soon as possible, including jars, pumps and sachets.
We are continually pushing suppliers and exploring different avenues to make those positive improvements to our collection.
All our packaging is widely recyclable too – so please help us help the environment and recycle where you can.
Imbue is 100% Curly Girl compliant. At Imbue, we want to provide everything you need to worship your hair. We want the best for your hair and we know it’s not just about product, It’s about curl confidence and sharing advice and tips too. We are here with you to make that journey full of empowerment and positivity. We offer guidance, inspiration and an arsenal of hair-loving products to keep you and your coils happy every step of the way. Talk about curl power!
"I've been using Imbue - Curl Defending Heat Protection for my hair and I love it. My hair looks and feels amazingly soft and shiny. It gives my hair just the right amount of hydration it needs for a great hair look."
"The Imbue Curl Inspiring Conditioning Leave In Spray has made such a big difference in my hair routine. It makes my hair so silky and my curls look amazing. I definitely have recommended this spray to my friends with curly hair."
"I've been following the Curly Girl Method for about 6 years and this is the first time I used an Imbue product. It did not disappoint! The curl liberating shampoo is perfect for my curls. I did not need to use a lot and my hair felt amazing. It was the perfect addition to my routine."
"I have naturally curly hair and finding a good styling product is hard work. Well my search is over with this gel Creme. It instantly softens, adds shine, eliminates frizz and defines my curls. It's definitely a must have!"
"This curl worshipping shine oil is great! It has a pleasant smell and really helps get rid of any frizz in my hair. It goes great with the coil awakening shampoo."
And show us your looks tagging #imbuetiful