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    New Products

    Treat your curlfriends (or yourself) to a new wash day routine and save 1/3 across the whole range

    Imbue prides itself on being a brand that celebrates all curls while realizing that different types of curls require different types of maintenance. We strive to provide the best possible formulations to ensure confidence in the curls around the clock. That's why we're very excited to introduce three brand new products to our award-winning collection.


    Coil Awakening Sulphate Free Cream Cleanser
    A silky Cream Cleanser strengthens and detangles curls whilst cleansing for smooth, springy, nourished curls that feel soft and healthy.
    $14.99$10.00
    Coil Rejoicing Leave In Conditioner
    Multi-functional Leave-In Conditioner detangles and primes curls, separating and defining them for strong, nourished and plump curls.
    $14.99$10.00
    Curl Defending Heat Protection Mist
    Multi-functional silicone-free Heat Protection Mist guards against heat damage and protect against environmental aggressors
    $12.99$8.66

    Always Vegan

    100% Curly Girl Compliant

    Free from Mineral Waxes

    Free from Oil based Silicones

    Bottled in 100% recycled plastic

    Shipped sustainably

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